Turn the hidden buying reason into the leading promise.
Customers describe the outcome differently than every listing in the category.
Done-for-you Amazon review report
Send one ASIN.Know exactly what to improve.
We analyze up to 600 written reviews from your product and its competitors. You receive a finished online report showing why customers buy, what they complain about, where competitors fall short and what you should change next.
Finished report No software access No subscription
1ASIN from you
3–10Competitors included
250–600Written reviews analyzed
Amazon review & competitor report
86/100Why customers choose—and why they don't.
Reviews247
Competitors3
Opportunities7
- 01 Setup uncertainty 32%
- 02 Durability doubt 24%
- 03 Fit expectations 18%
Included in your reportMost common buying reasons
Delivered as a web reportEasy to read, share and act on
A report, not another tool
You send the ASIN.We do the research. You receive the answers.
You do not receive a login, credits or a dashboard to figure out yourself. Kokunari collects the marketplace data, validates the competitors, analyzes the written reviews and delivers the completed report through a shareable link.
What you receive
A clear answer to what customers want and what you should change.
Each section explains the evidence in plain English and finishes with practical recommendations for your product and Amazon listing.
Customer complaints & motivations
See why people buy, what they value, what disappoints them and which questions remain unanswered.
- Most common complaints
- Purchase motivations and benefits
- Real phrases customers use
Product improvement opportunities
Identify repeated problems that can be solved through the product, packaging, instructions or expectations.
- Features customers repeatedly request
- Recurring failure points
- Priorities ranked by impact
Competitor comparison
Compare the products, customer feedback and listing promises shoppers see before making their choice.
- Where competitors perform better
- Where their customers complain
- Positioning gaps you can own
Listing & advertising plan
Turn the findings into a concrete message hierarchy for your title, images, A+ content and campaigns.
- Recommended message hierarchy
- Image concepts and ad angles
- What to change first
Sample report content
See exactly what arrives in your report.
Your priority actions
These are the three changes most likely to improve conversion.
The report separates interesting observations from actions worth taking. In this example, setup doubts and unclear fit expectations matter more than adding another feature claim.
Evidence strengthHigh confidence
Action first
Lead the listing with the clearest high-conversion outcome, then prove it.
Choose your report
One completed report. Two levels of market coverage.
There is no software access or subscription. You purchase a completed research report for one product, delivered through a shareable web link.
01Focused view
Standard Product Report
Best for improving an existing product and listing without researching the entire category.
- Product + 3 competitors
- Up to 250 written reviews
- Complete growth strategy
- Shareable client-ready report
02Full category view
Full Market Report
Best for product launches, redesigns and positioning decisions that require a broader view of the category.
- Product + 10 competitors
- Up to 600 written reviews
- Category-wide positioning map
- Deeper product opportunities
03Turn insight into growth
Strategy & implementation
We prioritize the findings with you and translate them into sharper positioning, stronger visuals and an improved conversion path.
- 1:1 strategic review
- Product positioning overhaul
- Message and image direction
- Optional listing execution
How the service works
You send one ASIN. We return the finished report.
Kokunari handles the research from beginning to end. You receive the findings, explanations and recommended actions in one organized report.
Request a report- 01
You send your ASIN
Tell us the marketplace and optionally provide competitors you want included.
- 02
We research the market
We identify and validate relevant competitors with accessible written reviews.
- 03
We analyze the reviews
Customer complaints, motivations, benefits and questions are grouped into repeated patterns.
- 04
You receive the report
Open a polished web report with findings, priorities and a concrete growth strategy.
Ko
Founder / Amazon operatorMick
Operator judgment behind the AI
Built by someone who has made the same decisions.
I started selling on Amazon at 21 and spent more than seven years building products, listings and an Amazon-focused agency.
I have seen brands add more keywords, more features and more creative without answering the one question that matters: what is stopping the customer from choosing this product? The Kokunari report was built to answer that question with evidence—and turn the answer into action.
“The report does not replace experience. It gives experience better evidence to work with.”Contact Mick
Frequently asked
Before you order.
What do I need to provide?+
One Amazon ASIN and its marketplace are enough to start. You may also provide specific competitor ASINs; otherwise, Kokunari identifies and validates relevant competitors for the report.
Do I receive access to a software tool?+
No. This is a done-for-you research service. Kokunari runs the analysis and you receive the completed report through a shareable web link. There is no login, subscription or software to learn.
How many reviews are included?+
The Standard Product Report analyzes up to 250 written reviews across your product and three competitors. The Full Market Report analyzes up to 600 across your product and ten competitors, depending on marketplace availability.
Can I choose my own competitors?+
Yes. Add manual competitor ASINs when you already know the products that matter. The system validates their review evidence and can fill unsuitable or missing slots automatically.
Which Amazon marketplaces are supported?+
Reports are available for major US and European Amazon marketplaces. Review availability can vary by marketplace and individual ASIN.
Can Kokunari help implement the findings?+
Yes. After the report, we can review the priorities together and help with positioning, message hierarchy, image direction, A+ strategy and a broader listing overhaul.
One ASIN is enough to start
Get a report that shows what customers want.
And what you should improve next.
We do the research. You receive the finished product and listing-growth plan.